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Thinking like a Designer can transform the way you deliver new services, develop digital products, optimise your back-end processes, define your business strategy; or the way you address emerging business challenges through innovative ideas.

Design and design thinking are transforming the 21st century economy like science and technology did in the last few decades.

Design Thinking

  • Time to think like a designer. Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is most useful to tackle ill-defined or unknown problems and involves five phases: Empathize, Define, Ideate, Prototype and Test.  It enables project teams and organisations to be creative and innovative. It is a simple method with amazing potential for anyone willing to learn, experiment and engage end-users or customers. Creativity is a process and great ideas do not fall from the sky. They develop over time. ​

  • Design thinking represents my systematic approach to guide idea creation, problem solving and project execution to deliver business value and customer centric solutions. Using design thinking techniques I aim to integrate expertise beyond traditional project management methodologies in order to create a design-conducive and innovative environment.

  • Design is a method of problem solving and of creation. It is a state of mind and a discipline focused on the interaction between a person - a 'user'  and the man-made environment, taking into account aesthetic, functional, contextual, cultural and societal considerations. As a formalised discipline, design is a modern construct. Design is so many things, executed in many different ways, but the objective is always the same to solve a problem or respond to an opportunity.

  • I help organisations develop a customer centric culture and service design capability by leading new projects with design, facilitating trainings, design thinking workshops tackling specific business problems or new opportunities.



  • 1. Converting great ideas into launched products and services delivering measurable business value.

  • 2. Enabling creativity and broad collaboration - key elements of innovation conducive design-led environment.

  • 3. Supporting organisations in their design-led digital transformation and innovation projects.

  • 4. Ensuring that delivered products or services focus on customers and end users; their needs and expectations. 


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