DESIGN THINKING IN THE INTERCONNECTED WORLD
SHARING EXPERIENCE & PROJECTS
Converting great ideas into executed projects delivering business value; with Design Thinking at the core of my practices at the intersection of digital technologies, service design and project management.
It is a human-centered approach to designing service experience that draws from integrating the needs of people, the possibilities of technology, and the requirements for business success. Service design leverages multidisiciplinary expertise including user experience and visual communication design, marketing, operational excellence, digital technologies, ethnography, customer service, product design or business analysis. It provides new methods for engaging customers, making complicated things simple and delivering a better service setup Read more…
WEB DESIGN FROM SCANDINAVIA
Scandinavian design in general is known for being simple, minimalistic and focused on user experience: from modern architecture, industrial design, interiors, to some of the coolest websites online. My numerous visits to Norway inspired me and enlightened me with respect to simplicity and usability of both visual and urban design concepts. Many of those design aspects have been inherited by web designers based in Scandinavia and influenced web design elsewhere. Read More…
DESIGN THINKING & FINANCIAL SERVICES
Success in business depends on answering some key questions: What do my customers want? How do they want it? How are their expectations changing? Design thinking helps to answer these questions by ensuring that appropriate time, expertise and resources are allocated to discovery and ideation phase of any project. Here are few examples from across the financial services industry embracing design thinking to shape product or service delightful customer experience across end to end customer journeys. Read More…
For Tourism, Business and Living; a digital magazine and social media campaign delivered for Making Waves – a Scandinavian company based in Oslo and Krakow. Project managed from concept to launch: design, development and content production. Krakow is Poland’s second largest city and has emerged as one of the fastest growing outsourcing, digital & IT hot spots in the world. According to the last Tholons Top 100 Outsourcing Destinations report the city remains the best European location for outsourcing services. Read more…
Take a general look at the process used when managing and delivering a new project. Project Manager connects required resources with vision and objectives to make things happen using tools and methodologies mastered across the disciplines. From agile project management standards, operational excellence principles to design thinking in order to create design-conducive and innovative environment that empowers customer centric solutions.
Combining empathy for the context of a problem, creativity in generation of insights and solutions, and rationality in analysing and fitting various solutions to the problem context. Applying design thinking – a human-centered approach that deeply integrates the needs of people, the possibilities of technology, and the requirements for business success.
The professionally trained design team applies design principles and techniques across various design disciplines: user experience, visual communication, information architecture, content design, customer journey mapping – employing interdisciplinary and hybrid approaches to the practice of design. Project manager and the team aim to completely understand the target user audience and how they would interact with the solution.
Design-led solutions are further developed, iterated and tested with end users. Key activities and objectives during the Develop stage are: well defined and understood user profiles, experience scenarios, role playing, service and interaction blueprinting, physical prototyping engaging real users.
Designed product or service is finalised and launched. The key activities and objectives during this stage are: implementation, final testing, approval and launch; targets, evaluations and feedback loops. We launch a website or a service and reveal it to the world, but that’s not the end of the story… Effective team collaboration, as well as stakeholders and users engagement is a key role of a project manager in this phase.
ENABLING DESIRED CLIENT EXPERIENCE ACROSS DIGITAL & PHYSICAL INTERACTIONS. WHAT IS EASY AND SIMPLE TODAY, WILL BE DIFFICULT TOMORROW BECAUSE YOUR BEST EXPERIENCE TODAY BECOMES YOUR MINIMUM EXPECTATION EVERYWHERE.
EXPERIENCE ACROSS DIGITAL TECHNOLOGIES, UX & SERVICE DESIGN